Movement

Movement, also known as MVMT, is a lifestyle brand that designs and sells stylish yet affordable watches, sunglasses, and accessories. Founded in 2013 by Jake Kassan and Kramer LaPlante, the company initially gained traction through a successful crowdfunding campaign and has since leveraged social media marketing to build a strong online presence. MVMT generates revenue by selling directly to consumers via its e-commerce platform, bypassing traditional retail channels to keep costs low. The brand was acquired by Movado Group in 2018, which has helped expand its global reach and product offerings.

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