Natural Grocers is a specialty retailer that focuses on organic and natural groceries, dietary supplements, and body care products. The company generates revenue by selling high-quality, organic, and non-GMO food products, vitamins, and supplements, often emphasizing health and sustainability. Founded in 1955 by Margaret and Philip Isely in Colorado, Natural Grocers has grown significantly, maintaining a commitment to affordable pricing and community education on nutrition and health. Their business model includes offering free nutrition education and personalized health coaching, setting them apart in the competitive grocery market.