NB44 is a Beverly Hills-based luxury menswear brand founded by Nicolas Bijan, blending Italian craftsmanship with modern convenience through a subscription-based model. The company offers a bespoke fashion experience, providing members with personalized styling and custom designs for an annual fee reportedly around $12,000. Launched as an extension of Bijan’s own label, NB44 targets a new generation of luxury consumers seeking exclusivity and white-glove service. With a small team and a focus on high-touch, members-only offerings, NB44 leverages both heritage and innovation in the luxury retail space. The brand’s history is closely tied to the Bijan family legacy, known for redefining luxury menswear.