New York or Nowhere (NYON) is a lifestyle brand founded in 2020 by Quincy Moore and Liz Eswein. The company designs and produces premium apparel and accessories that embody the spirit of New York City. NYON operates in the retail apparel and fashion industry, catering to city enthusiasts with a focus on quality and community. The brand recently opened its first permanent retail location in SoHo, New York, marking a significant milestone in its growth. With a small team of 2-10 employees, NYON has successfully carved out a niche by celebrating the unique culture and vibe of New York City.