NOBULL International Limited is a fitness and lifestyle brand that specializes in creating high-quality athletic footwear, apparel, and accessories. They make money by selling their products directly to consumers through their e-commerce platform and select retail partners. Founded in 2015 by Marcus Wilson and Michael Schaeffer, NOBULL has quickly gained a loyal following among athletes for its minimalist design and durable materials. The company is known for its strong presence in the CrossFit community and its commitment to functional, no-nonsense gear.