Novovu is a for-profit company specializing in user-generated content (UGC) within the social gaming sector. The platform primarily targets young users, enabling them to create and share video games, thus fostering creativity and technical skills. Novovu operates as a free-to-join service, making it accessible to a wide audience regardless of their background or location. The company generates revenue through various monetization strategies typical of social gaming platforms, such as in-game purchases and potentially advertising. Founded with a mission to democratize game development, Novovu empowers teenagers and aspiring game developers to turn their passion into a career.