OpenAP is an advanced advertising company specializing in providing a centralized platform for audience-based TV advertising solutions. It enables advertisers to target specific audiences across multiple networks by leveraging data-driven insights and standardized audience segments. Founded in 2017 as a joint venture by major media companies including Fox, NBCUniversal, and ViacomCBS, OpenAP plays a pivotal role in streamlining the ad-buying process for linear and digital TV. The company generates revenue by offering premium ad inventory and advanced targeting services to advertisers, helping them optimize campaign performance and reach.