OpenInvest, a J.P. Morgan company, specializes in providing personalized, values-based investment solutions through its innovative technology platform. They make money by offering customizable investment portfolios that align with clients' social and environmental values, generating revenue through management fees and advisory services. Founded in 2015, OpenInvest was acquired by J.P. Morgan in 2021, enhancing its capabilities and reach within the financial services industry. The company is known for its commitment to sustainable investing and leveraging technology to empower investors.