Optimove

Optimove is a customer relationship management (CRM) and marketing automation software company that helps businesses orchestrate and optimize their personalized marketing campaigns. They make money by offering subscription-based access to their platform, which integrates data analytics, customer segmentation, and predictive modeling to enhance customer engagement and retention. Founded in 2009 by Pini Yakuel, the company has grown significantly, establishing itself as a leader in the MarTech industry with a global presence and a diverse client base across various sectors, including retail, gaming, and financial services.

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