Pandora

Pandora, a global jewelry brand founded in 1982 in Denmark, specializes in hand-finished and contemporary jewelry. The company generates revenue primarily through the sale of its customizable charm bracelets, rings, earrings, and necklaces, which are sold in over 100 countries via approximately 7,800 points of sale, including more than 2,400 concept stores. Noteworthy in its history is Pandora's commitment to sustainability, with a focus on using recycled metals and ethically sourced stones. The brand's innovative marketing strategies and collaborations have solidified its position as a leader in the affordable luxury segment.

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