Plaid

Plaid is a financial technology company that specializes in connecting consumer bank accounts to various financial apps and services. They make money by charging fees to developers and companies that use their API to access financial data for applications like budgeting tools, investment platforms, and payment services. Founded in 2013 by Zach Perret and William Hockey, Plaid has played a pivotal role in the fintech industry, facilitating seamless integration between banks and apps. Notably, Plaid was acquired by Visa for $5.3 billion in 2020, although the deal was later called off due to regulatory concerns.

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