Prolific

Prolific is a UK-based company specializing in connecting researchers with high-quality participants for online studies. They make money by charging researchers a fee for access to their participant pool, which includes individuals pre-screened for various demographic and psychographic attributes. Founded in 2014 by Katia Damer and Phelim Bradley, Prolific has grown rapidly, emphasizing ethical research practices and data quality. Their platform is widely used in academic, market, and social science research, making it a trusted resource for reliable data collection.

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