Rakuten

Rakuten is a Japanese e-commerce and online retailing company that operates globally, offering a wide range of services including online shopping, travel, banking, and digital content. Founded in 1997 by Hiroshi Mikitani, Rakuten has grown into a major player in the e-commerce industry, generating revenue primarily through its marketplace platform, membership fees, and various financial services. Notably, Rakuten has expanded its portfolio through strategic acquisitions, including the purchase of messaging app Viber and cashback site Ebates, enhancing its ecosystem and global reach.

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