Rakuten Group, Inc. is a Japanese e-commerce and online retailing company that also offers a wide range of services including fintech, digital content, and communications. Founded in 1997 by Hiroshi Mikitani, Rakuten has grown to become a global leader in internet services, generating revenue through its diverse portfolio which includes the Rakuten Ichiba marketplace, Rakuten Card, and Rakuten Viber. Notably, Rakuten is known for its loyalty program, Rakuten Super Points, which incentivizes customer engagement and retention. The company has also made significant strides in technology and innovation, including investments in artificial intelligence and mobile networks.