Rogue Fitness

Rogue Fitness is a leading manufacturer and distributor of strength and conditioning equipment, catering primarily to the CrossFit, powerlifting, and general fitness markets. Founded in 2007 by Bill Henniger, the company has grown significantly, driven by its commitment to high-quality, American-made products. Rogue Fitness generates revenue through direct sales to consumers and businesses, including gyms and military organizations, as well as through partnerships and sponsorships in the fitness industry. Key historical milestones include their role as the official equipment supplier for the CrossFit Games and their expansion into a global market.

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