Roots Natural Kitchen

Roots Natural Kitchen is a fast-casual restaurant chain specializing in customizable grain bowls, salads, and fresh, healthy ingredients, with a focus on providing nutritious, flavorful meals at an accessible price point. Founded in 2015 in Charlottesville, Virginia, the company has expanded to multiple locations, primarily in college towns and urban centers, targeting health-conscious consumers and students. Roots generates revenue through in-store dining, online ordering, catering, and partnerships with delivery platforms. The brand emphasizes sustainability, community engagement, and a transparent sourcing philosophy, which are central to its mission and appeal. Understanding its rapid growth, commitment to employee development, and innovative menu can help candidates align with Roots’ culture and goals.

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