Rural King Supply, founded in 1960 in Mattoon, Illinois, is a leading farm and home retail chain in the United States. The company offers a wide range of products including agricultural supplies, livestock feed, hardware, and outdoor equipment, catering primarily to rural and farming communities. Rural King generates revenue through its extensive network of over 125 stores across the country, as well as its online sales platform. Notably, the company emphasizes community engagement and customer service, maintaining a strong connection with its customer base through various local events and initiatives.