Sanrio

Sanrio, Inc. is a Japanese company known for creating and licensing popular characters such as Hello Kitty, My Melody, and Gudetama. They generate revenue through character licensing, merchandise sales, and partnerships with various brands and media. Founded in 1960 by Shintaro Tsuji, Sanrio has grown into a global brand with a significant presence in retail, entertainment, and theme parks. Understanding their focus on kawaii (cute) culture and their extensive character portfolio is essential for any candidate.

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