Savage X Fenty, founded by music icon Rihanna in 2018, is a lingerie and loungewear brand that promotes body positivity and inclusivity. The company generates revenue through direct-to-consumer sales via its e-commerce platform and a subscription-based VIP membership that offers exclusive discounts and early access to new collections. Known for its diverse range of sizes and styles, Savage X Fenty has disrupted the traditional lingerie market by emphasizing representation and empowerment. The brand's annual fashion shows, streamed on platforms like Amazon Prime, have garnered significant media attention and bolstered its reputation.