Swatch Group

Swatch Group is a leading global manufacturer of finished watches, jewelry, and watch movements and components. Founded in 1983 through the merger of ASUAG and SSIH, the company revitalized the Swiss watch industry with its innovative and affordable Swatch watches. Swatch Group generates revenue through its diverse portfolio of brands, including Omega, Longines, and Tissot, catering to various market segments from luxury to mass-market. The company is also known for its technological advancements in watchmaking and its significant role in preserving Swiss watchmaking heritage.

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