The Folklore

The Folklore is an innovative online retail platform that curates high-end and emerging designer brands from Africa and the diaspora. They generate revenue by selling exclusive fashion, accessories, and homeware products directly to consumers through their e-commerce site. Founded by Amira Rasool in 2018, the company aims to elevate African designers on a global stage, fostering diversity and inclusion within the fashion industry. Their unique business model not only promotes underrepresented designers but also provides a marketplace for culturally rich and unique products.

Recent Posts by The Folklore

1-8 of 8