The Trade Desk

The Trade Desk is a global technology company specializing in programmatic advertising, providing a platform for ad buyers to create, manage, and optimize digital advertising campaigns across various channels including display, video, audio, and social media. They generate revenue by charging clients based on the volume of media they purchase through their platform, often taking a percentage of the ad spend. Founded in 2009 by Jeff Green and Dave Pickles, the company has grown rapidly, going public in 2016 and becoming a major player in the digital advertising industry.

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