The Lego Group

The LEGO Group, a Danish company founded in 1932 by Ole Kirk Christiansen, is renowned for its iconic interlocking plastic bricks. They primarily generate revenue through the sale of LEGO sets, which span various themes such as architecture, robotics, and popular franchises like Star Wars and Harry Potter. Historically, the company has undergone significant transformations, including a near-bankruptcy in the early 2000s, followed by a successful turnaround driven by innovation and strategic partnerships. Today, LEGO continues to expand its global presence through digital initiatives, theme parks, and educational programs.

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