Truecar

TrueCar is a digital automotive marketplace that connects car buyers with certified dealerships. They generate revenue through subscription fees paid by dealerships for access to potential customers and transaction fees based on completed sales. Founded in 2005, TrueCar has revolutionized the car buying process by providing transparent pricing information and data-driven insights, making it easier for consumers to find fair deals. The company went public in 2014, further establishing its presence in the automotive industry.

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