Under Armour

Under Armour, founded in 1996 by Kevin Plank, is a leading American sportswear and casual apparel company known for its innovative performance gear. The company generates revenue by selling athletic apparel, footwear, and accessories designed to enhance athletic performance through moisture-wicking fabrics and advanced technology. Under Armour has a significant presence in the sports industry, sponsoring athletes and teams globally, and has expanded its product line to include connected fitness devices and apps, further integrating technology into its offerings.

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