Varsity Brands

Varsity Brands is a leading company specializing in school spirit, sports, and achievement products. They generate revenue through the sale of cheerleading uniforms, sports equipment, graduation products, and recognition programs. Founded in 1974, Varsity Brands has grown significantly, acquiring companies like Herff Jones and BSN Sports to expand its portfolio. Their mission is to elevate student experiences and school pride across the United States.

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