Varsity Spirit

Varsity Spirit is a leading organization in the cheerleading and dance team industry, providing apparel, competitions, and educational camps. They generate revenue through event hosting, merchandise sales, and training programs. Founded in 1974, Varsity Spirit has played a pivotal role in shaping modern cheerleading, including the establishment of safety standards and national competitions. Their influence extends globally, making them a key player in the development and promotion of cheerleading as a recognized sport.

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