Viceroy Hotel Group is a luxury hotel management company that operates a collection of high-end hotels and resorts across the globe. They generate revenue through room bookings, dining services, event hosting, and various luxury amenities. Founded in 1999, the company has grown to include properties in prime locations such as Los Angeles, New York, and the Caribbean. Viceroy is known for its unique blend of modern sophistication and local culture, offering guests an immersive and opulent experience.