YMC, also known as Youth Marketing Connection, is a marketing and advertising firm specializing in connecting brands with college students through innovative and engaging campaigns. The company focuses on recruiting passionate, outgoing, and tech-savvy college students to act as brand ambassadors, thereby leveraging peer influence to promote products and services. YMC generates revenue by partnering with major brands to create customized marketing strategies that resonate with the youth demographic. Notably, YMC has collaborated with well-known companies like Samsung to execute their college ambassador programs.