Job summary
Job post source
This job is directly from Snap Inc.
Job overview
The Group Product Marketing Manager at Snap Inc. leads go-to-market strategies for key advertising products, driving growth and innovation within the Revenue Product team.
Responsibilities and impact
The role involves leading GTM strategy and execution for Snap's advertising products, designing product positioning frameworks, conducting market research, collaborating with cross-functional teams, scaling GTM processes, and tracking adoption metrics to optimize marketing.
Compensation and benefits
The position offers a base salary ranging from $162,000 to $284,000 depending on location, eligibility for equity in RSUs, comprehensive medical coverage, paid parental leave, mental health support, and competitive compensation packages.
Experience and skills
Candidates need 8+ years in product marketing or digital advertising roles, with strong strategic thinking, research synthesis, stakeholder communication, and leadership skills; preferred experience includes marketing for tech products, GTM frameworks, and data analysis tools like Looker.
Work environment and culture
Snap Inc. promotes a diverse and inclusive culture with a 'default together' policy requiring in-office work 4+ days a week to foster collaboration and reinforce company values.
Company information
Snap Inc. is a technology company focused on camera-based products like Snapchat, Lens Studio, and Spectacles, aiming to enhance communication and self-expression through innovative AR and advertising solutions.
Team overview
The candidate will join the Revenue Product team, which integrates Ads Product Management, Product Marketing, Marketing Science, and Solutions Engineering to deliver impactful advertising solutions.
Job location and travel
The job is based in the United States with assigned pay zones affecting salary; the role requires working in-office at least 4 days per week.
Unique job features
The role offers the opportunity to work on high-impact advertising products within a leading AR and social media company, with access to equity and comprehensive benefits.
Company overview
Snap Inc. is a technology and social media company best known for its flagship product, Snapchat, a multimedia messaging app that allows users to send photos and videos that disappear after being viewed. The company generates revenue primarily through advertising, offering various ad formats such as Snap Ads, Sponsored Lenses, and Sponsored Geofilters. Founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown, Snap Inc. has continually innovated with features like Stories and augmented reality experiences. Understanding its commitment to privacy and user engagement is crucial for any candidate considering a role at Snap Inc.
How to land this job
Position your resume to highlight your leadership in go-to-market (GTM) strategy and execution for digital advertising products, emphasizing your experience with high-impact revenue-generating products.
Showcase your ability to design product positioning frameworks, launch planning, and advertiser activation strategies, aligning with Snap's focus on customer-centric ad products.
Emphasize your skills in synthesizing market research and data insights to inform product development and optimize marketing approaches, referencing tools like Looker if applicable.
Apply through Snap Inc.'s official careers page and LinkedIn, as well as other reputable job boards where the position is listed, to maximize your application visibility.
Connect with current employees in Snap's Revenue Product or Product Marketing teams on LinkedIn, initiating conversations with ice breakers like commenting on recent Snap product launches or asking about their experience driving advertiser success.
Optimize your resume for ATS by incorporating keywords from the job description such as 'GTM strategy,' 'product positioning,' 'advertiser activation,' 'digital advertising,' and 'cross-functional leadership' to ensure it passes initial screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and find LinkedIn contacts to network with, saving you valuable time and increasing your chances of landing the role.
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