Job summary
Job overview
The Director, Brand Marketing at GoTo Foods will support brand strategy development and lead the execution of integrated marketing plans to achieve sales and profit goals, enhancing brand relevance and consumer engagement.
Responsibilities and impact
Daily responsibilities include leading brand strategy, managing the marketing budget, executing integrated marketing campaigns, and building relationships with cross-functional teams and external partners to drive store traffic and profitability.
Experience and skills
Candidates should have a Bachelor's Degree in a related field, 8+ years of marketing experience, 5 years of team leadership, and experience in the restaurant or retail industry, with preferred experience in new product innovation and digital media.
Company information
GoTo Foods is focused on enhancing brand relevance and market share through innovative marketing strategies and cross-functional collaboration.
Company overview
GoTo Foods is a dynamic company specializing in the production and distribution of ready-to-eat meals and meal kits. They generate revenue by offering convenient, high-quality food solutions through both direct-to-consumer channels and partnerships with retail stores. Founded in 2015, GoTo Foods has rapidly expanded its market presence by focusing on sustainability and innovative culinary offerings, making it a notable player in the food industry.
How to land this job
Position your resume to showcase your expertise in brand strategy development, integrated marketing plans, and cross-functional collaboration, as these are critical for the Director, Brand Marketing role at GoTo Foods.
Highlight your experience in managing marketing budgets, driving sales through innovative strategies, and measuring campaign effectiveness, as these align closely with the job's essential functions.
Apply through multiple platforms including GoTo Foods' corporate site and LinkedIn to enhance your visibility for the position and increase your chances of being noticed.
Connect with professionals in the marketing division at GoTo Foods on LinkedIn, and use ice breakers such as asking about their recent marketing campaigns or expressing interest in their approach to brand engagement.
Optimize your resume for ATS by incorporating relevant keywords from the job description such as 'brand strategy,' 'digital marketing,' and 'consumer insights' to ensure it passes initial screenings.
Utilize Jennie Johnson's Power Apply feature to streamline your application process, ensuring your resume is tailored and effectively highlights your qualifications, while also managing your job search efficiently.
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