Job summary
Job post source
This job is directly from Houston's Inc.
Job overview
The Digital Marketing Specialist at Houston's Inc. is responsible for driving digital marketing efforts including SEO, content, email, and social media to enhance brand awareness and lead generation.
Responsibilities and impact
The role involves developing and executing digital marketing strategies, optimizing SEO, managing email and social media campaigns, creating content, analyzing performance metrics, and collaborating cross-functionally to support marketing goals.
Compensation and benefits
The position offers $29 per hour, discretionary quarterly bonuses, employer-paid medical insurance for employee only, life insurance, LTD, EAP, paid sick time, vacation, holidays, and a 401k plan with up to 6% matching.
Experience and skills
Candidates must have a Bachelor's degree in Marketing or equivalent experience, at least 2 years of SEO experience, proficiency with SEO tools and Google Analytics, and strong communication and analytical skills; certifications in Google Analytics and SEO are preferred.
Work environment and culture
Houston's Inc. promotes a collaborative and supportive team environment with strong values, good work-life balance, and a positive company culture where employees enjoy coming to work.
Company information
Houston's Inc. is a growing and dynamic company focused on the food service industry with a commitment to employee satisfaction and equal employment opportunities.
Team overview
The position reports to the Director of Marketing and does not supervise other employees.
Unique job features
The job includes no travel requirements, emphasizes data-driven marketing strategies, and requires passing a non-THC drug test and background check.
Company overview
Houston's is a renowned American restaurant chain known for its upscale casual dining experience, offering a diverse menu that includes steaks, seafood, and American classics. The company generates revenue through its high-quality food offerings, exceptional customer service, and a well-curated ambiance that attracts a loyal clientele. Founded in 1977 by George Biel, Houston's is part of the Hillstone Restaurant Group, which operates several other high-end dining establishments. The company emphasizes consistency and excellence, making it a popular choice for both casual and special occasions.
How to land this job
Position your resume to highlight your SEO expertise, emphasizing skills in keyword research, on-page optimization, technical SEO, and content creation aligned with Houston's focus on digital marketing campaigns.
Showcase your proficiency with SEO tools like SEMRush, Ahrefs, Google Analytics, and Google Search Console, as well as experience managing CMS platforms such as WordPress, reflecting the job’s technical requirements.
Apply through Houston's corporate careers page, LinkedIn, and other job boards where the position is posted to maximize your application’s reach and visibility.
Connect on LinkedIn with current marketing team members or the Director of Marketing at Houston's; open conversations with ice breakers like asking about recent successful digital campaigns or expressing enthusiasm for Houston's company culture and values.
Optimize your resume for ATS by incorporating keywords from the job description such as 'SEO,' 'Google Analytics,' 'content marketing,' 'email marketing,' 'social media marketing,' and 'digital campaign optimization' to ensure it passes initial screenings.
Use Jennie Johnson's Power Apply feature to automate tailored applications, identify optimal job posting sites, and find relevant LinkedIn contacts, allowing you to focus your energy on preparing for interviews and networking effectively.
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