Job summary
Job post source
This job is directly from Instructure, as the description focuses on the company's mission, culture, and internal teams without indications of a third-party recruiter.
Job overview
The Manager, Marketing Operations at Instructure leads marketing operations across multiple teams, driving strategic initiatives and business intelligence to support growth and alignment with the company's go-to-market strategy.
Responsibilities and impact
The role involves leading and developing the Marketing Operations team, managing marketing tools and systems, collaborating cross-functionally with various departments, supporting field marketing initiatives, and analyzing marketing performance data to inform decision-making.
Compensation and benefits
The position offers a competitive salary range of $102,000 to $125,000 per year, 401k, medical, dental, disability, life insurance, HSA, vision, tuition reimbursement, paid time off, 11 paid holidays, flexible work schedules, and a LifeStyle Spending Account.
Experience and skills
Candidates should have at least 5 years of experience in Marketing Operations or a similar role, expertise in marketing operations and business analysis, hands-on experience with marketing tools like Marketo and Salesforce, strong leadership and collaboration skills, marketing knowledge, project management experience, and excellent communication and problem-solving abilities.
Work environment and culture
Instructure values diversity, innovation, and continuous improvement, fostering a collaborative and inclusive environment where employees are encouraged to grow and contribute ideas.
Company information
Instructure focuses on developing intuitive products that simplify learning and support education and career advancement, emphasizing smart, creative, and passionate teams to build exceptional solutions.
Team overview
The candidate will work with four marketing field teams: Events, International Marketing, NORAM HE and Professional Learning, and NORAM K12, collaborating closely with Revenue Operations, Enterprise Systems, Sales, Customer Experience, and Product teams.
Application process
Applicants are required to pass a background check and can apply directly through the company's application process; no specific deadlines or documentation details are provided.
Unique job features
The role offers the opportunity to influence marketing technology and strategy across multiple teams and collaborate cross-functionally to drive innovation and growth within a leading education technology company.
Company overview
Concentric Sky, now part of Instructure, is a technology company known for developing digital credentialing solutions, most notably the Badgr platform, which enables organizations and educational institutions to issue, manage, and verify digital badges and micro-credentials. The company generates revenue through software licensing, enterprise solutions, and partnerships with educational and corporate clients seeking to recognize skills and achievements digitally. Founded in 2005 in Eugene, Oregon, Concentric Sky played a significant role in advancing open standards for digital credentials, collaborating with organizations like IMS Global Learning Consortium. Its acquisition by Instructure in 2021 integrated Badgr into the Canvas LMS ecosystem, expanding its reach in the education technology market. Candidates should be aware of the company's commitment to interoperability, open standards, and innovation in digital learning and credentialing.
How to land this job
Position your resume to highlight your leadership in Marketing Operations, emphasizing experience managing teams and driving cross-functional collaboration with Marketing, Sales, Revenue Ops, and Product teams.
Focus on showcasing your expertise with marketing systems such as Marketo, Salesforce, Demandbase, and Google Analytics, as well as your ability to implement and optimize these tools to support marketing strategies.
Apply through multiple channels including the Instructure corporate careers page and LinkedIn to maximize your application visibility for the Manager, Marketing Operations role.
Connect with current employees in the Marketing Strategy & Operations division at Concentric Sky/Instructure on LinkedIn, using ice breakers like commenting on recent marketing initiatives or asking about their experience working with the Marketing Operations team.
Optimize your resume for ATS by including key phrases from the job description such as 'Marketing Operations Manager,' 'business intelligence,' 'cross-functional collaboration,' 'marketing tools implementation,' and 'data analytics and forecasting.'
Leverage Jennie Johnson's Power Apply feature to automate applying across multiple platforms, tailor your resume with relevant keywords, and identify LinkedIn contacts to network with, allowing you to focus your time on preparing for interviews and strategic networking.
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