Job summary
Company overview
SHEIN is a global fast-fashion retailer known for its affordable and trendy clothing, primarily targeting young women. The company operates through an online platform, offering a wide range of apparel, accessories, and beauty products. SHEIN makes money by leveraging a direct-to-consumer model, which allows them to quickly adapt to fashion trends and keep prices low by minimizing overhead costs. Founded in 2008 in China, SHEIN has rapidly expanded its market presence worldwide, utilizing social media and influencer marketing to reach a broad audience. The company has faced scrutiny over labor practices and environmental impact, but it continues to grow by focusing on digital marketing and customer engagement.
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