Job summary
Job post source
This job is directly from BLÅKLÄDER aka BLAKLADER
Job overview
The Ecommerce Marketing Manager at Blåkläder leads digital marketing and user experience efforts across the company's direct-to-consumer website to drive growth, brand awareness, and customer loyalty.
Responsibilities and impact
The role involves managing the end-to-end ecommerce user experience, optimizing the website, planning and executing digital marketing campaigns, overseeing advertising strategies, analyzing performance data, and collaborating with cross-functional teams to align marketing initiatives with business goals.
Experience and skills
Candidates need a bachelor's degree and 5+ years in digital marketing with DTC ecommerce focus, proficiency in online advertising, email marketing, content creation, analytics tools, A/B testing, UX best practices, and strong organizational and communication skills; photo/video editing and passion for workwear are preferred.
Career development
The position offers opportunities to impact US ecommerce strategy, work in a fast-growing global brand, and collaborate in a flexible environment with professional growth potential.
Work environment and culture
Blåkläder values quality, authenticity, performance, and offers a passionate, team-oriented, and flexible work environment.
Company information
Blåkläder is a leading provider of high-quality, durable workwear for demanding industries, known for craftsmanship and performance.
Application process
Applicants should submit a resume and brief cover letter explaining their fit for the role.
Unique job features
The role is distinguished by ownership of the entire DTC ecommerce experience and the chance to shape the US ecommerce strategy for a global workwear brand.
Company overview
BLÅKLÄDER, a Swedish company established in 1959, specializes in designing and manufacturing high-quality workwear, footwear, and accessories for professionals in demanding industries such as construction, logistics, and manufacturing. The company generates revenue by producing durable, functional, and ergonomically designed products, often incorporating innovative materials and rigorous testing to meet safety and comfort standards. Known for its commitment to sustainability, BLÅKLÄDER emphasizes long-lasting products to reduce waste and environmental impact. With a strong presence in Europe and expanding globally, it has built a reputation for reliability and craftsmanship, making it a trusted brand among professionals.
How to land this job
Position your resume to highlight your expertise in managing end-to-end ecommerce customer journeys, emphasizing skills in UX/UI optimization, conversion rate improvements, and performance marketing campaigns aligned with Blåkläder’s direct-to-consumer focus.
Showcase your experience with digital advertising platforms such as Google Ads and Facebook Ads, as well as your proficiency in analytics tools like Google Analytics and email marketing platforms like Klaviyo or Mailchimp, to match the job’s requirements.
Apply through multiple channels including Blåkläder’s corporate careers page and LinkedIn to maximize exposure and increase your chances of being noticed by recruiters.
Connect with current employees in the ecommerce or marketing departments at Blåkläder on LinkedIn; start conversations by complimenting recent campaigns or asking about the company culture and priorities in ecommerce marketing.
Optimize your resume for ATS by incorporating keywords from the job description such as 'conversion rate optimization,' 'DTC ecommerce,' 'digital advertising,' 'A/B testing,' and 'customer journey,' ensuring your resume passes automated screenings.
Utilize Jennie Johnson’s Power Apply feature to automate tailored applications, identify multiple application portals, and find LinkedIn contacts, saving you time and improving your job search efficiency.
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