Job summary
Job overview
The Digital Marketing & E-Commerce Specialist at The McGee Group supports and executes digital marketing and e-commerce strategies to enhance online presence and sales performance.
Responsibilities and impact
The role involves executing digital marketing campaigns, managing email campaigns, optimizing website and e-commerce platforms, analyzing performance metrics, coordinating with teams, and supporting SEO/SEM and social media efforts.
Experience and skills
Requires a bachelor's degree and 2-4 years of experience in digital marketing or e-commerce, proficiency with CMS tools like WordPress, familiarity with Google Analytics, Google Ads, Meta Ads Manager, email marketing tools, and SEO/SEM strategies; experience in fashion, retail, or optical industries is preferred.
Work environment and culture
The McGee Group is described as a dynamic, fast-paced organization passionate about creativity and results, blending style and function in its products.
Company information
The McGee Group is a leading designer and manufacturer of high-quality eyewear and accessories known for innovative designs and exceptional customer service in fashion-forward brands.
Company overview
The McGee Group is a prominent eyewear company specializing in the design, manufacturing, and distribution of optical frames and sunglasses. They generate revenue by offering a diverse range of eyewear products under various licensed brands, catering to different demographics and style preferences. Established in 1976, the company has built a reputation for quality and innovation in the eyewear industry. They are known for their collaborations with well-known brands and their commitment to providing stylish and functional eyewear solutions. The McGee Group continues to expand its market presence through strategic partnerships and a focus on customer satisfaction.
How to land this job
Tailor your resume to emphasize your experience in digital marketing campaign execution, especially with email marketing tools like Mailchimp or Hubspot, and your proficiency managing e-commerce platforms such as Shopify or Amazon, as these are critical for The McGee Group's Digital Marketing & E-Commerce Specialist role.
Highlight your skills in using analytics and SEO/SEM tools like Google Analytics, SEMrush, and Google Ads to demonstrate your ability to monitor and optimize digital and e-commerce performance, aligning with the job's focus on data-driven results.
Apply through multiple channels including The McGee Group's official corporate website and LinkedIn to maximize your application’s reach and visibility for this competitive position.
Connect with current employees in The McGee Group's marketing or e-commerce divisions on LinkedIn to gain insights and show your genuine interest; use ice breakers like commenting on recent company campaigns or asking about their experience with the company’s digital marketing innovations.
Optimize your resume for ATS by incorporating keywords from the job description such as 'digital marketing campaigns,' 'e-commerce platforms,' 'Google Analytics,' 'SEO/SEM,' 'email marketing,' and 'content management systems' to ensure your resume passes initial automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, find all relevant job postings, and identify key LinkedIn connections, allowing you to focus more on preparing for interviews and networking effectively.
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