Job summary
Job post source
This job is directly from GroupC Digital | Marketing + Consulting
Job overview
The Digital Marketing Specialist role at GroupC Digital is focused on managing and optimizing paid search campaigns and analyzing digital marketing performance to drive client success.
Responsibilities and impact
The specialist will manage Google Ads campaigns, analyze data with Google Analytics 4, maintain tracking with Google Tag Manager, build dashboards in Salesforce Marketing Intelligence Cloud, provide marketing attribution insights, collaborate cross-functionally, and present findings to clients.
Compensation and benefits
The position offers competitive compensation, 100% covered medical and dental insurance, voluntary vision and disability insurance, an employee assistance program, generous PTO including personal days, bereavement, parental leave, and paid holidays.
Experience and skills
Candidates need 5+ years in digital marketing or analytics with paid search focus, proficiency in Google Ads, GA4, and Google Tag Manager, and preferably experience with Salesforce Marketing Intelligence Cloud and Google Campaign Manager 360, plus strong analytical and communication skills.
Work environment and culture
The company values collaboration, data-driven decision making, and staying current with digital marketing trends, with an on-site work environment in Des Moines, IA, emphasizing client interaction.
Company information
GroupC Digital is a full-service digital marketing and consulting firm based in Des Moines, Iowa, working with major digital brands to create tailored marketing strategies.
Job location and travel
The job is full-time, on-site in the Des Moines, IA metro area, requiring presence five days a week and in-person client meetings.
Application process
Applicants should email their resume to craig@consultgroupc.com and may need to complete an employment application if selected for an interview; the position remains open until filled.
Unique job features
This role uniquely integrates advanced tools like Salesforce Marketing Intelligence Cloud (Datorama) for dashboard creation and emphasizes multi-channel attribution and data cleanliness.
Company overview
GroupC Digital is a dynamic firm specializing in marketing and consulting services, focusing on digital transformation for businesses. They generate revenue by offering strategic marketing solutions, digital advertising, and comprehensive consulting services to enhance clients' online presence and operational efficiency. Founded with a vision to bridge the gap between traditional marketing and the digital age, GroupC Digital has a history of successfully driving growth for a diverse range of clients through innovative strategies and data-driven insights.
How to land this job
Tailor your resume to highlight your expertise in managing and optimizing Google Ads campaigns, emphasizing your ability to meet KPIs and drive performance in paid search environments.
Showcase your proficiency with Google Analytics 4, Google Tag Manager, and Salesforce Marketing Intelligence Cloud (Datorama), focusing on your analytical skills and experience building actionable dashboards and reports.
Emphasize your experience in marketing attribution, cross-channel measurement, and your capacity to collaborate with cross-functional teams to align digital marketing strategies.
Apply through multiple channels including GroupC Digital's official corporate website, LinkedIn job postings, and relevant digital marketing job boards to maximize your application visibility.
Connect on LinkedIn with current GroupC Digital employees in their digital marketing or analytics teams; open conversations by referencing recent digital campaigns they’ve led or by asking insightful questions about their approach to multi-channel attribution.
Optimize your resume for ATS by incorporating keywords such as 'Google Ads,' 'GA4,' 'Google Tag Manager,' 'Datorama,' 'paid search,' 'digital marketing attribution,' and 'campaign analysis' to ensure your resume passes initial screenings.
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