Job summary
Job post source
This job is directly from The Writing Revolution
Job overview
The Digital Marketing Specialist at The Writing Revolution will drive brand awareness, sales conversions, lead generation, and customer engagement through expertise in digital ad management, email marketing, SEO, and social media.
Responsibilities and impact
The role involves planning and optimizing digital marketing strategies, managing social media and email campaigns, running paid ads, analyzing campaign performance, collaborating with stakeholders, ensuring data security, and creating marketing content.
Experience and skills
Candidates need 2+ years in digital marketing with skills in paid ads, email marketing, SEO/SEM, and social media; preferred experience in edtech or K12; proficiency in platforms like Google Ads, HubSpot, and social media tools; strong analytical and organizational skills.
Company overview
The Writing Revolution is an educational nonprofit organization dedicated to improving students' writing skills through the implementation of the Hochman Method, a set of specific strategies for teaching expository writing. They generate revenue through professional development workshops, online courses, and partnerships with schools and districts. Founded in 2012 by Dr. Judith C. Hochman, the organization has a significant impact on literacy education, emphasizing the connection between writing proficiency and overall academic success.
How to land this job
Position your resume to highlight your expertise in digital ad management, email marketing, SEO, and social media management, emphasizing your ability to drive brand awareness and lead generation as outlined in the job description.
Focus on showcasing your data-driven mindset and strategic thinking by detailing experiences where you optimized campaigns across multiple digital platforms and used analytics to improve ROI and engagement.
Apply through multiple channels including The Writing Revolution's corporate website and LinkedIn to maximize your visibility and chances of securing the role.
Connect with current employees in the marketing or digital strategy divisions at The Writing Revolution on LinkedIn; start conversations with ice breakers like commenting on recent campaigns they've run or asking about their experience with the company's digital strategy.
Optimize your resume for ATS by incorporating keywords from the job description such as 'digital marketing strategies,' 'paid advertising campaigns,' 'SEO/SEM,' 'email marketing,' and 'data analysis' to ensure it passes initial screenings.
Use Jennie Johnson's Power Apply feature to automate tailoring your resume, identify optimal application channels, and find relevant LinkedIn connections, freeing up your time to focus on interview preparation and networking.
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