Job summary
Job post source
This job is directly from Nine Line Apparel
Job overview
The Customer Insights and Analytics Manager at Nine Line Apparel is responsible for leveraging data to drive marketing strategies and improve business performance through customer insights and analytics.
Responsibilities and impact
The role involves collecting and analyzing customer and marketing data, optimizing media spend, monitoring marketing channel effectiveness, developing dashboards, segmenting customer data, collaborating with cross-functional teams, managing analytics tools, and conducting A/B tests to enhance marketing outcomes.
Experience and skills
Candidates should have a bachelor's degree in a related field, 5+ years of experience in customer and marketing analytics, proficiency with analytics platforms like Google Analytics and Adobe Analytics, strong knowledge of digital marketing tactics, statistical analysis skills, and excellent communication abilities.
Job location and travel
The position is full-time and located on-site at Nine Line Apparel.
Unique job features
This role stands out by combining strategic data analysis with hands-on optimization of marketing campaigns and tools to directly impact marketing ROI and customer engagement.
Company overview
Nine Line Apparel is a veteran-owned lifestyle brand that designs and sells patriotic apparel and accessories, primarily targeting military personnel, first responders, and their supporters. Founded in 2012 by former Army Captain Tyler Merritt, the company emphasizes values like patriotism, service, and community, with its name inspired by the military term "Nine Line," which signifies a medevac request for wounded soldiers. The company generates revenue through direct-to-consumer e-commerce sales, retail partnerships, and licensing agreements. Known for its bold designs and charitable initiatives, Nine Line also supports veterans and first responders through various philanthropic efforts, including the Nine Line Foundation.
How to land this job
Position your resume to highlight your expertise in customer and marketing analytics, emphasizing your ability to turn data into actionable marketing strategies that drive business performance at Nine Line Apparel.
Focus on showcasing your proficiency with analytics platforms like Google Analytics, Adobe Analytics, and your experience managing digital marketing channels including SEM, SEO, Email, and Social Media, as these are central to the role.
Apply through multiple channels such as Nine Line Apparel's corporate career site, LinkedIn, and other job boards to maximize your chances of being noticed for the Customer Insights and Analytics Manager position.
Connect with current employees in the marketing or analytics divisions at Nine Line Apparel on LinkedIn; start conversations by referencing recent company campaigns or asking about how analytics drives their marketing success for a natural ice breaker.
Optimize your resume for ATS by incorporating keywords from the job description such as 'customer segmentation,' 'A/B testing,' 'marketing ROI,' 'data visualization,' and 'cross-functional collaboration' to ensure your resume passes initial screenings.
Use Jennie Johnson's Power Apply feature to automate applying through all relevant platforms, tailor your resume with the right keywords, and identify LinkedIn contacts for networking, helping you focus your efforts on preparing for interviews and strategy discussions.
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