Job summary
Job post source
This job is directly from Avex Music Group
Job overview
The VP, Head of Marketing at Avex Music Group is a senior marketing leader responsible for overseeing all marketing efforts for the company's artists and brand initiatives, driving fan engagement and artist narratives.
Responsibilities and impact
The role involves leading global marketing strategy and execution, managing the marketing team and external partners, developing campaigns, collaborating with A&R and creative teams, using data to guide strategies, managing budgets, and representing the company at industry events.
Experience and skills
Candidates need 8+ years in music marketing and artist development, proven campaign success, deep industry knowledge, leadership experience, creative and strategic skills, strong networks, and familiarity with marketing and analytics tools.
Work environment and culture
The role is in a fast-moving, artist-first environment emphasizing creativity, cultural relevance, and innovation.
Team overview
The candidate will lead the internal marketing team and collaborate closely with A&R and external partners.
Unique job features
The position offers opportunities to innovate in marketing formats and fan engagement models and requires travel for industry events and activations.
Company overview
Avex Music Group is a leading Japanese entertainment conglomerate specializing in music production, artist management, live events, and digital content. Founded in 1988, the company gained prominence by producing and promoting J-pop artists and has since expanded into various entertainment sectors, including anime, video streaming, and talent development. Avex generates revenue through record sales, concert ticketing, merchandise, and licensing deals. Known for fostering iconic acts like Ayumi Hamasaki and EXILE, Avex has played a pivotal role in shaping Japan's modern music industry and remains a key innovator in entertainment.
How to land this job
Position your resume to highlight 8+ years of senior-level music marketing experience, emphasizing leadership in campaign strategy, team management, and cross-functional collaboration with A&R and creative teams at Avex Music Group.
Focus on showcasing your success in driving fan engagement and amplifying artist narratives through digital, social, and physical platforms, while demonstrating your ability to manage marketing budgets and vendor relationships effectively.
Apply through multiple channels including Avex Music Group’s corporate careers page and LinkedIn to maximize your application’s visibility and ensure it reaches the right hiring managers.
Connect with marketing and A&R professionals at Avex Music Group on LinkedIn; use ice breakers like commenting on a recent artist campaign they led or expressing enthusiasm about the company’s innovative approach to music marketing.
Optimize your resume for ATS by incorporating keywords from the job description such as 'music marketing,' 'artist development,' 'DSP strategy,' 'campaign execution,' 'fan engagement,' and 'analytics tools' to improve passage through automated screenings.
Leverage Jennie Johnson’s Power Apply feature to automate tailored applications, identify multiple application portals, and find LinkedIn contacts for networking, allowing you to focus more on preparing for interviews and refining your personal brand.
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