Job summary
Job post source
This job is directly from Mass General Brigham
Job overview
The Sr. Digital Content Specialist at Mass General Brigham develops and executes digital content strategies targeting medical professionals to enhance engagement and brand presence.
Responsibilities and impact
The role involves creating and managing digital content strategies, collaborating with clinical and marketing teams, ensuring content accuracy, optimizing for SEO, and managing projects within timelines and budgets.
Experience and skills
Requires 5-7 years in content strategy, preferably 2-3 years in healthcare, strong writing, editing, communication skills, proficiency with CMS and analytics tools, and knowledge of healthcare compliance and digital marketing.
Work environment and culture
Mass General Brigham values teamwork, collaboration, and a fast-paced, matrixed work environment with a focus on innovation and high performance.
Company information
Mass General Brigham is a not-for-profit health system supporting patient care, research, teaching, and community service with a diverse professional workforce.
Team overview
The candidate will work within the Digital Marketing team collaborating across departments and with external vendors.
Job location and travel
The position is remote with a work location at 399 Revolution Drive, requiring a 40-hour workweek during day shifts in the USA.
Unique job features
The role focuses on creating state-of-the-art digital content specifically for medical professionals and involves collaboration with clinical staff and multiple internal teams to support healthcare marketing initiatives.
Company overview
Mass General Brigham is a leading integrated healthcare system in Massachusetts, formed by the merger of Massachusetts General Hospital and Brigham and Women's Hospital. It provides comprehensive healthcare services, including primary care, specialty care, and advanced medical research. The organization generates revenue through patient services, research grants, and partnerships with biotech and pharmaceutical companies. Key historical milestones include its founding in 1994 and its ongoing contributions to medical innovation and patient care excellence.
How to land this job
Position your resume at Mass General Brigham by emphasizing your expertise in digital content strategy, particularly your ability to create tailored, high-quality content for medical professionals and healthcare audiences.
Highlight your proficiency with content management systems, SEO best practices, Google Analytics, and your experience collaborating with clinical and marketing teams to ensure accuracy and engagement in your content.
Apply through multiple channels including Mass General Brigham’s official corporate careers site and LinkedIn to maximize your application visibility and reach.
Connect with current employees in the Digital Marketing or Communications divisions at Mass General Brigham on LinkedIn; use ice breakers like commenting on recent digital initiatives they’ve shared or expressing genuine interest in their work supporting healthcare communications.
Optimize your resume for ATS by incorporating keywords such as 'digital content strategy,' 'healthcare marketing,' 'SEO,' 'Google Analytics,' 'content management systems,' and 'cross-functional collaboration' to ensure your resume passes automated screenings.
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