Job summary
Job post source
This job is directly from MasterCraft Boat Company
Job overview
The Marketing Coordinator at MasterCraft Boat Company supports the marketing team and dealer network by managing communications, marketing materials, and events to strengthen dealer partnerships.
Responsibilities and impact
The role involves coordinating dealer communications, managing event logistics and budgets, tracking KPIs, collaborating with vendors, maintaining marketing assets and portals, supporting campaign execution, updating the website, managing email marketing, and contributing to market research.
Experience and skills
Requires a bachelor's degree in Marketing or related field, 1-2 years of marketing coordination experience, strong organizational and communication skills, proficiency with CRM and marketing tools like Salesforce and Marketing Cloud, and analytical skills; boating industry knowledge is preferred but not required.
Company overview
MasterCraft Boat Company is a leading manufacturer of premium inboard wakeboarding, wake surfing, and ski boats. Founded in 1968, the company has built a reputation for innovation, quality, and performance in the marine industry. MasterCraft generates revenue through the sale of its high-end boats, as well as parts, accessories, and services. The company is known for its advanced engineering and design, which cater to water sports enthusiasts and professional athletes. Key historical milestones include the introduction of the first wakeboard-specific boat and continuous advancements in hull design and onboard technology.
How to land this job
Tailor your resume to emphasize experience in marketing coordination, particularly in dealer or channel support environments, highlighting your organizational skills and ability to manage multiple projects simultaneously.
Showcase your proficiency with CRM and marketing tools such as Salesforce and Marketing Cloud, along with your analytical skills in tracking KPIs and marketing performance metrics, as these are critical for this role.
Apply through multiple platforms including MasterCraft Boat Company's corporate career site and LinkedIn to maximize your visibility and application reach.
Connect with current employees in the marketing division at MasterCraft Boat Company on LinkedIn; use ice breakers like commenting on recent MasterCraft marketing campaigns or asking about their experience managing dealer events and communications.
Optimize your resume for ATS by incorporating keywords from the job description such as 'dealer marketing,' 'campaign execution,' 'Marketing Cloud,' 'KPI tracking,' and 'cross-functional collaboration' to ensure it passes initial screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications, find relevant job postings across platforms, and identify LinkedIn contacts to network with, saving you valuable time and increasing your chances of landing the Marketing Coordinator position at MasterCraft.
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