Job summary
Company overview
Red Bull GmbH is an Austrian company known for its energy drinks, which dominate the global market. Founded in 1987 by Dietrich Mateschitz and Chaleo Yoovidhya, the company revolutionized the beverage industry with its unique marketing strategies, including extreme sports sponsorships and high-profile events. Red Bull generates revenue primarily through the sale of its energy drinks, leveraging its strong brand presence and innovative advertising campaigns. Key historical milestones include the launch of Red Bull Racing in Formula 1 and the creation of Red Bull Media House, expanding the brand's influence beyond beverages.
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