Rochester Regional Health

Web Specialist, Marketing and Communications

ROCHESTER, NYPosted 30+ days ago

Job summary

  • Job post source

    This job is directly from Rochester Regional Health

  • Job overview

    The Web Specialist at Rochester Regional Health manages and creates content for multiple web platforms to support the organization's digital marketing efforts, playing a key role in digital engagement.

  • Responsibilities and impact

    The Web Specialist administers web platforms, updates and optimizes website content, ensures compliance with brand and security standards, improves SEO, tracks analytics, coordinates content strategy, supports issue resolution, maintains documentation, and stays updated on web technology best practices.

  • Compensation and benefits

    The position offers a salary range of $68,000 to $85,000 and includes consideration for accommodations based on physical requirements; specific benefits are not detailed.

  • Experience and skills

    Candidates should have a bachelor's degree or equivalent experience in related fields, with preferred skills in CMS platforms like Sitecore, WordPress, Drupal, web design languages (HTML, CSS, JavaScript), frameworks (Bootstrap, React), design tools, and analytics platforms; healthcare experience is a plus.

  • Work environment and culture

    The role is based at the Riedman Campus with a Monday to Friday schedule, emphasizing organizational skills, communication, and attention to detail in a fast-paced environment.

  • Company information

    Rochester Regional Health is a healthcare organization committed to equal opportunity and affirmative action, supporting diverse and inclusive employment practices.

  • Team overview

    The Web Specialist reports to the Director of Digital Engagement and collaborates closely with Marketing and Communications teams and subject matter experts across the organization.

  • Job location and travel

    The job is located at Rochester Regional Health's Riedman Campus in Rochester, NY, with standard office hours from 8am to 4:30pm, Monday through Friday.

  • Unique job features

    The role involves managing multiple web content management systems, ensuring compliance with HIPAA and security standards, and working with both internal stakeholders and external vendors to enhance web properties.

Company overview

Rochester Regional Health is a comprehensive healthcare network providing a wide range of medical services, including primary care, specialty care, and hospital services, to communities in the Rochester, New York area. They generate revenue through patient services, insurance reimbursements, and various healthcare programs. Established in 2014 through the merger of Rochester General Health System and Unity Health System, the organization has a rich history of innovation and community-focused care, continually expanding its facilities and services to meet the evolving needs of its patients.

How to land this job

  • Tailor your resume to highlight experience with content management systems like Sitecore, WordPress, or Drupal, emphasizing your ability to manage and optimize web content for multiple platforms as required by Rochester Regional Health.

  • Showcase your knowledge of front-end technologies such as HTML, CSS, JavaScript, and frameworks like Bootstrap or React, and mention any familiarity with SEO best practices and website analytics tools like Google Analytics 4 or PiwikPro.

  • Apply through multiple channels including the Rochester Regional Health corporate careers site and LinkedIn to maximize your application visibility for the Web Specialist role.

  • Connect with current employees in the Marketing and Communications or Digital Engagement teams at Rochester Regional Health on LinkedIn; use ice breakers like commenting on recent digital campaigns they've worked on or asking about the impact of their web strategies on patient engagement.

  • Optimize your resume for ATS by incorporating keywords from the job description such as 'content management systems,' 'SEO,' 'Google Analytics 4,' 'Sitecore,' and 'web development,' ensuring your resume passes initial automated screenings.

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