Job summary
Job post source
This job is directly from Not Your Mother's Haircare
Job overview
The Sr. Brand Manager at Not Your Mother's Haircare leads innovation strategy and readiness, driving new product development to enhance brand identity and market presence.
Responsibilities and impact
The role involves creating new product strategies, managing innovation readiness including cross-functional collaboration and executive approvals, leveraging consumer insights, analyzing innovation performance, ensuring margin targets, and supporting sales with compelling product stories.
Experience and skills
Requires strong background in innovation strategy, preferably in the beauty industry, with skills in product P&L management, market insights, and cross-functional teamwork.
Company information
Not Your Mother's Haircare is a beauty brand focused on innovative haircare products, emphasizing creativity and market relevance.
Job location and travel
This is an onsite position based in Tampa, FL.
Unique job features
This role is unique as the sole dedicated commercial resource for innovation, offering significant responsibility in shaping the product pipeline and strategic direction.
Company overview
Not Your Mother's Haircare is a beauty brand specializing in hair care products designed to cater to a variety of hair types and styles. They generate revenue through the sale of shampoos, conditioners, styling products, and treatments, both online and through major retail partners. Founded in 2010, the company has gained a reputation for its innovative, cruelty-free, and eco-friendly formulations. Their commitment to quality and trend-forward products has made them a favorite among consumers seeking affordable yet effective hair care solutions.
How to land this job
Position your resume to emphasize your expertise in innovation strategy, new product development, and brand management within the beauty industry, highlighting your ability to lead cross-functional teams and deliver compelling product narratives.
Highlight your experience managing product P&Ls, developing sell-in stories for retailers, and aligning product portfolios to demonstrate strategic business acumen.
Apply through multiple channels including Not Your Mother's Haircare corporate careers page, LinkedIn, and reputable job boards to maximize your application visibility.
Connect on LinkedIn with current employees in the Innovation, Brand Strategy, or Product Experience teams to gain insights and express your enthusiasm for the role; ice breakers could include commenting on recent product launches or asking about the company’s innovation pipeline.
Optimize your resume for ATS by incorporating keywords such as 'innovation strategy,' 'new product development,' 'consumer insights,' 'cross-functional collaboration,' and 'beauty industry trends' to ensure it passes initial screenings.
Utilize Jennie Johnson's Power Apply feature to automate tailored applications, identify multiple application portals, and find relevant LinkedIn contacts, allowing you to focus your time on preparing for interviews and networking effectively.
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