Job summary
Job post source
This job is directly from Digitas North America
Job overview
As a Senior Analyst in Search Marketing, you will manage SEM campaigns and contribute to strategic planning and reporting for clients, aiming to achieve ambitious marketing outcomes.
Responsibilities and impact
Daily responsibilities include managing SEM campaign components, optimizing strategies, presenting performance reports, and collaborating with clients and internal teams to address challenges and opportunities.
Experience and skills
Candidates should have a four-year degree and 2 to 4 years of experience in analytical or digital marketing, preferably in SEM, along with advanced skills in Google AdWords and Bing Ads.
Company information
Digitas North America is a leading Networked Experience Agency recognized for its innovative solutions in marketing, serving top global brands with a workforce of over 5,500 across 43 countries.
Company overview
Digitas North America is a global marketing and technology agency that specializes in data-driven marketing strategies, creative content, and digital media solutions. They generate revenue by providing comprehensive marketing services, including digital advertising, customer relationship management, and brand strategy, to a diverse range of clients. Founded in 1980, Digitas has grown through strategic acquisitions and partnerships, becoming part of the Publicis Groupe in 2006. Their innovative approach combines creativity, technology, and data to drive measurable business outcomes for clients.
How to land this job
Tailor your resume to highlight your analytical experience, particularly in Search Engine Marketing (SEM), emphasizing your proficiency with platforms like Google AdWords and Bing Ads.
Showcase your skills in managing SEM campaigns, including bid strategy optimization, keyword development, and performance reporting, as these are key responsibilities for the role.
Apply to the position through multiple channels such as Digitas North America's corporate site and LinkedIn to maximize your visibility and chances of landing the job.
Connect with professionals in the search marketing division at Digitas North America on LinkedIn to inquire about the position; potential ice breakers could include asking about recent campaigns they’ve worked on or insights into industry trends they find exciting.
Optimize your resume for ATS by incorporating keywords from the job description, such as 'Paid Search,' 'PPC,' and 'campaign performance,' to improve the likelihood of passing initial screenings.
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