Job summary
Job post source
This job is directly from Pannos Marketing
Job overview
The Media Specialist at Pannos Marketing manages paid and organic media strategies across multiple digital platforms to build and optimize marketing campaigns that drive client growth and engagement.
Responsibilities and impact
The role involves overseeing search, display, and social media campaigns including strategy, execution, optimization, and reporting; conducting account analyses; improving user journey and conversion rates; developing digital marketing roadmaps; guiding content strategy and marketing automation; supporting social media audits and client accounts; providing SEO recommendations; conducting market and media research; and staying updated on industry tools and trends.
Compensation and benefits
The position offers health packages, 401k with company match, flexible schedules, remote work on Fridays, paid time off including birthday day off and holidays, summer Fridays, social events, casual dress code, fitness reimbursement, professional development, and company-sponsored events.
Experience and skills
Candidates should have 4+ years of experience in paid and organic media management, proficiency in digital campaign development and optimization, knowledge of digital marketing channels including SEO and email marketing, hands-on experience with tools like Google Ads and HubSpot, strong communication and organizational skills, and adaptability to various client industries and environments.
Career development
The company supports professional development opportunities and encourages learning to stay current with industry trends and best practices.
Work environment and culture
Pannos Marketing fosters a collaborative, strategic, and creative work environment with a focus on marketing and banking expertise, offering a fun and challenging workplace with flexible and supportive policies.
Company information
Pannos Marketing is a strategic marketing agency with over 30 years of experience specializing in the banking industry, serving diverse clients across the US with innovative marketing solutions and measurable results.
Job location and travel
The job requires working in the office with occasional travel for client meetings or company events and offers remote work on Fridays.
Unique job features
The role is distinguished by its focus on both paid and organic media strategies within a specialized banking marketing agency, offering a mix of strategic and creative responsibilities and a comprehensive benefits package.
Company overview
Pannos is a marketing agency specializing in digital strategy, branding, and advertising solutions primarily for community banks and credit unions across the United States. The company generates revenue by offering services such as website development, digital marketing campaigns, social media management, and data-driven consulting tailored to the financial sector. Founded in 1994 and headquartered in Manchester, New Hampshire, Pannos has built a reputation for helping financial institutions modernize their marketing efforts and improve customer engagement. Candidates should know that Pannos emphasizes innovation, regulatory compliance, and a client-centric approach in its work with financial organizations. The company’s longevity and focus on a niche market have contributed to its strong industry relationships and ongoing growth.
How to land this job
Position your resume to highlight your 4+ years of experience managing paid and organic media strategies across search, display, and social platforms, emphasizing your skills in campaign strategy, execution, and optimization.
Focus on showcasing your proficiency with tools like Google Ads, Google Analytics, Facebook Business Manager, HubSpot, and your ability to conduct keyword research, A/B testing, and analytics to drive lead generation and audience targeting.
Apply through multiple channels including Pannos' corporate careers page and LinkedIn to maximize your application visibility and increase your chances of landing the interview.
Connect with current employees in Pannos' marketing or media teams on LinkedIn to learn more about the role and company culture; use ice breakers like commenting on recent campaigns they’ve worked on or asking about their experience with Pannos' client industries.
Optimize your resume for ATS by incorporating keywords from the job description such as 'paid media management,' 'campaign optimization,' 'SEO recommendations,' 'marketing automation,' and 'digital marketing roadmaps' to ensure it passes initial screenings.
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