Job summary
Job post source
This job is directly from The Sterling Choice
Job overview
The Customer Insights Analyst role at The Sterling Choice focuses on leveraging quantitative and qualitative data to drive strategic business decisions and growth, particularly in coffee and beverage brands.
Responsibilities and impact
The analyst will perform quantitative analysis using syndicated data platforms, conduct qualitative consumer research, partner with sales and marketing teams, manage research budgets, maintain a centralized insight hub, and identify innovation opportunities to support brand growth and consumer-centric strategies.
Experience and skills
Candidates should have 2-4 years of experience with syndicated CPG data platforms, strong skills in turning data into actionable insights, a relevant bachelor's degree, proficiency in ROI and budget management, and strong communication skills; qualitative research experience and interest in food and beverage are preferred.
Company overview
The Sterling Choice is a specialist recruitment agency focusing on the food, FMCG, and engineering sectors. They make money by connecting qualified candidates with employers seeking talent in these industries, earning fees for successful placements. Founded with a mission to provide tailored recruitment solutions, they have built a reputation for their deep industry knowledge and personalized service. Their history includes a commitment to ethical recruitment practices and a strong emphasis on building long-term relationships with both clients and candidates.
How to land this job
Position your resume to highlight your expertise in quantitative analysis with syndicated data platforms like Nielsen, Circana (IRI), and Numerator, emphasizing your ability to monitor brand performance and analyze category trends.
Showcase your skills in turning complex data into actionable insights that drive marketing, innovation, and commercial strategies, especially in the food and beverage sector, with a focus on coffee and beverage brands.
Apply through multiple channels including The Sterling Choice's corporate careers page and LinkedIn to maximize your visibility and chances of landing the role.
Connect with professionals in The Sterling Choice's insights or marketing divisions on LinkedIn; use ice breakers such as commenting on recent company innovations or asking about their experience with consumer insights and trends.
Optimize your resume for ATS by incorporating keywords from the job description like 'syndicated data platforms,' 'consumer insights,' 'ROI measurement,' 'shopper marketing,' and 'category trends' to ensure it passes automated screenings.
Leverage Jennie Johnson's Power Apply feature to automate tailored applications, identify the best platforms to apply through, and find relevant LinkedIn contacts to network with, allowing you to focus your time on preparing for interviews and refining your skills.
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