Job summary
Job post source
This job is directly from SONIC
Job overview
The Associate Brand Experience Manager at SONIC supports the development and execution of the brand marketing calendar, playing a key role in aligning marketing initiatives and bringing brand experience strategies to life.
Responsibilities and impact
The role involves collaborating with cross-functional teams to develop annual marketing plans, ensuring seamless execution of marketing calendars and go-to-market plans, tracking deadlines and deliverables, and proactively addressing timing risks.
Experience and skills
Candidates should have a 4-year degree preferred, 2+ years in strategy, marketing, research, data analytics, or related fields, strong communication skills, entrepreneurial mindset, strategic marketing ability, data-driven thinking, and cross-functional collaboration skills.
Work environment and culture
SONIC is part of Inspire Brands, a multi-brand restaurant company emphasizing flavorful experiences and a collaborative team environment focused on changing how people eat and gather.
Company information
SONIC is part of Inspire Brands, which owns over 32,000 restaurants across multiple iconic brands including Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, and Jimmy John’s.
Team overview
The Associate Brand Experience Manager reports to the Manager, Brand Experience (National Planning) and works closely with the Director and Manager of Brand Experience, collaborating with cross-functional teams.
Unique job features
The role is distinguished by its focus on strategic brand experience planning within a fast-paced, entrepreneurial environment and its involvement in multi-brand marketing initiatives.
Company overview
Sonic, also known as Sonic Drive-In, is an American fast-food restaurant chain known for its unique drive-in service where customers order from their cars and have their food delivered by carhops, often on roller skates. Founded in 1953 in Shawnee, Oklahoma, Sonic has grown to over 3,500 locations across the United States. The company generates revenue through the sale of a diverse menu that includes burgers, hot dogs, sandwiches, and a variety of beverages and desserts. Sonic is a subsidiary of Inspire Brands, which also owns other well-known chains like Arby's and Buffalo Wild Wings.
How to land this job
Tailor your resume to highlight your experience in marketing strategy, campaign planning, and cross-functional collaboration, emphasizing your ability to manage multiple projects and meet deadlines effectively.
Focus on showcasing your skills in organizing marketing calendars, coordinating teams, and supporting go-to-market plans, as these are core to the Associate Brand Experience Manager role at SONIC.
Apply through multiple channels such as SONIC's corporate careers page, Inspire Brands' site, and LinkedIn to maximize your application visibility.
Connect with current employees in SONIC's marketing or brand experience divisions on LinkedIn. Use ice breakers like commenting on recent SONIC campaigns or asking about the team’s approach to brand alignment and marketing calendar execution.
Optimize your resume for ATS by including keywords from the job description such as 'brand experience strategy,' 'marketing calendar,' 'cross-functional collaboration,' 'campaign planning,' and 'project management.'
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