Job summary
Job post source
This job is directly from Carhartt
Job overview
The Digital Copywriter - Direct to Consumer at Carhartt creates full-funnel messaging for D2C channels and Amazon, impacting brand consistency and consumer engagement.
Responsibilities and impact
The role involves developing copy for critical consumer journey moments, ensuring cohesive messaging across channels, protecting brand voice, collaborating with marketing and agencies, and staying current on industry trends.
Experience and skills
Requires 5+ years of digital marketing copywriting experience, especially with Amazon, strong creative portfolio, excellent communication, organizational skills, and ability to meet deadlines.
Work environment and culture
Carhartt values leadership, inclusivity, and a hardworking legacy, offering a remote work environment with occasional travel and a tobacco-free workplace.
Company information
Carhartt is a company with a legacy of hardworking values, emphasizing leadership and inclusivity in its culture.
Team overview
The position reports to the Manager of Social & Digital Copywriting and involves collaboration with cross-functional marketing partners and external agencies.
Job location and travel
Position is remote with occasional travel to Dearborn, MI for special events and production, requiring some weekend work.
Unique job features
The job features remote work, opportunity to influence brand voice across multiple digital platforms, and involvement in strategic initiatives like durability and fit messaging.
Company overview
Carhartt is a renowned American apparel company specializing in durable workwear, primarily catering to blue-collar workers. Founded in 1889 by Hamilton Carhartt, the company has built a reputation for producing high-quality, rugged clothing designed to withstand harsh working conditions. Carhartt generates revenue through the sale of its extensive product line, which includes jackets, overalls, coveralls, vests, and accessories, both through direct-to-consumer channels and retail partnerships. The company's commitment to quality and durability has made it a trusted name in workwear for over a century.
How to land this job
Position your resume to highlight your expertise in digital copywriting with a focus on ecommerce and Amazon platforms, emphasizing your ability to craft full-funnel messaging that drives consumer engagement and sales.
Emphasize your experience maintaining brand voice consistency across multiple digital channels and your skills in collaborating with cross-functional teams and external agencies to deliver projects on time and within budget.
Apply through multiple channels such as Carhartt's official corporate careers page, LinkedIn, and other job boards where the position is posted to maximize your application visibility.
Connect with marketing and digital copywriting professionals at Carhartt on LinkedIn, using ice breakers like commenting on recent Carhartt campaigns or asking about their approach to maintaining brand voice across D2C and wholesale channels.
Optimize your resume for ATS by incorporating keywords like 'digital copywriting,' 'Amazon ecommerce,' 'full-funnel messaging,' 'brand voice,' and 'cross-functional collaboration' to ensure your resume passes initial screenings.
Use Jennie Johnson's Power Apply feature to automate tailored applications, identify optimal job posting sites, and find relevant Carhartt contacts on LinkedIn, allowing you to focus more on preparing for interviews and networking.
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